About

Who am I and what do I do at Dicole? To begin with Dicole, I work as digital marketing and social media specialist. My perspective and approach is rather holistic, but I can be quite pedantic and exact too when it comes to bookkeeping and billing, which is actually a virtue since I am also responsible for Dicole’s daily financial issues.

When I started my career at Dicole,  I took care of all kind of running issues and assisted Teemu with content production and workshops tailored for customers. I first met Teemu in the spring of 2008 when I was doing my Master’s thesis. My topic was “Business Blogs as Online Communication Tools: State of the Art in Finland” and I had chosen to build my research on qualitative methods so I contacted some Finnish companies having business blogs on their sites and asked if they were interested in giving me an interview, and Teemu was more than happy to sit down and share his point of view.

What comes to my educational background, I graduated carrying Master’s degree from Turku School of Economics (Pori unit) in the summer of 2008. Already before my graduation, I started working at Panasonic (CIS) Oy in logistics’s claim handling team, which reported all damages and losses that occured during transportations and in warehouses.  I worked there  nearly a year and learned plenty about basic operations in logistics and linking with various parties in Russia, Ukraine, Finland, Germany and many countries in Asia.

However, already before working at Panasonic I had gained some international experience. Namely, a year before I had been working as Office trainee for IAESTE (The International Association for the Exchange of Students for Technical Experience) and AIESEC at Technische Univärsität in Berlin. Furthermore, I spent my winter and summer semester in 2005–2006 at Universität Zürich studying Marketing, Management and Economics, and of course improving my German language skills.

One of my fields of interest beside marketing is social psychology. In the end, we’re all social “products” one way or another since our lives are based on social interaction. Thus, I believe that the best marketing practices are built on interaction that occurs naturally between people.